Citations

Tue, 14 Apr 2015 11:14:10 +0000

Whist doing some random analytics on my site I found that the article I wrote “Brand New: The History of Branding” had been cited in a book by Kevin Keohane called “Brand and Talent“. You can see the actual page on Google Books here. Lucky me 🙂

Brand New: The History of Branding

Thu, 29 Nov 2012 15:24:28 +0000

Updates

I rewrote some of the paragraphs to be more precise.
Also included a thank you at the end to all of the authors who have cited this article over the years.

Recently I gave a talk for CHP Consulting with a colleague, Martyn Davis, on: “Brand New – The psychology of branding and logo design”. This article was written to complement that talk and shall look a little deeper into the history of branding and further explain how and why we use branding the way we do.

As an aside, if you are interested in this subject even remotely, I can not recommend Walt Kuenstler’s classic it highly enough.

Branding on Mustafa Kurtuldu | Blog & Portfolio

Citations

Brand New: The History of Branding

Updates