A Portfolio and blog for Mustafa Kurtuldu


Brand New: The History of Branding


I rewrote some of the paragraphs to be more precise.
Also included a thank you at the end to all of the authors who have cited this article over the years.

Recently I gave a talk for CHP Consulting with a colleague, Martyn Davis, on: “Brand New – The psychology of branding and logo design”. This article was written to complement that talk and shall look a little deeper into the history of branding and further explain how and why we use …