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Brand New: The History of Branding

Thu, 29 Nov 2012 15:24:28 +0000

Updates

I rewrote some of the paragraphs to be more precise.
Also included a thank you at the end to all of the authors who have cited this article over the years.

Recently I gave a talk for CHP Consulting with a colleague, Martyn Davis, on: “Brand New – The psychology of branding and logo design”. This article was written to complement that talk and shall look a little deeper into the history of branding and further explain how and why we use branding the way we do.

As an aside, if you are interested in this subject even remotely, I can not recommend Walt Kuenstler’s classic it highly enough.

The Design Scales

Sat, 04 Aug 2012 11:44:09 +0000

It’s on info graphics, maps, signage and even those little instructional maps you get with your Kinder Surprise. Information design is everywhere but if done correctly you wouldn’t even notice it. And that’s the point as its purpose is to convey a message. But you should never be aware that it has been ‘designed’.

Type to the extreme

Tue, 28 Jul 2009 12:16:03 +0000

The boys at Toyota thought it would be fun designing a font using one of their cars 🙂 First car is filmed to get all the shapes. Then its filmed. Redrawn using software Then FINISHED! Download the font here.