Whist doing some random analytics on my site I found that the article I wrote “Brand New: The History of Branding” had been cited in a book by Kevin Keohane called “Brand and Talent“. You can see the actual page on Google Books here. Lucky me 🙂
image: Marion Doss Recently I gave a talk for CHP Consulting with a colleague, Martyn Davis on: “Brand New – The psychology of branding and logo design”. This article was written to complement that talk and shall look a little deeper into the history of branding and further explain how and why we use branding the way we do.